Pacarrete: The Aesthetics of the Screen in Journalistic Texts
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Keywords

semiotics
cultural journalism
Brazilian cinema
aesthetics

Abstract

DOI: http://doi.org/10.26333/sts.xxxviii1.05

This article addresses how aesthetic aspects appear in cultural journalism focused on Brazilian films. The aesthetic question is semiotically identified based on the theory of Charles Sanders Peirce (1839?1914). Observing films and analyzing them through textual approaches directed toward the realm of meaning, as defined by Peirce through the phenomenological category of Firstness, poses a challenge. This study considers the film Pacarrete (2019), directed by Allan Deberton, which won eight awards at the 2019 Gramado Film Festival. There are various signs within the cinematic realm and the specific production that journalists can articulate. It is observed how signs that align with an approach rooted in Firstness relate to other types of signs. As with all communication between humans, much of the film generates meanings within the phenomenological category of Thirdness, using symbols, words, and elements shaped by diverse cultural manifestations, but a closer attention to aesthetic aspects can offer a different perspective for journalistic approaches.

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